Benefits
The program aims to bring value to all partners involved. For the program to be successful it needs to be more than just a car with brand logos on the side.
Student Benefits:
- Learning opportunities
- Personal growth
- Industry exposure
Charity Benefits:
- PR exposure through cross promotions with industry partners
- Reaching a new enthusiastic audience
- Fundraising through creative campaigns
Industry Partner Benefits:
- Engaging a young demographic
- Marketing material and numerous PR collaboration opportunities tailored for each partner
- Opportunities to put human faces to brands’ core values
- A proven higher ROI than traditional charity car builds or advertising campaigns
Automotive Community Benefits:
- Engage the next generation’s automotive enthusiasts
- Inspire the average enthusiast to follow passions
- Show automotive veterans the value of mentorship
- Create a sustainable future for the industry
Partner Opportunities
The program is not possible without industry partners’ support and that support is not possible unless the program brings value to the table.
- Direct collaboration in the cause marketing charity campaign
- Custom content development
- Social media exposure
- Use of marketing materials (photos and video) produced during the build
- Inclusion in all PR work including in person or virtual events with the car
- Direct branding of the car for principal partners